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| NATIONAL MEDIA SPEAKS OUT ON INDOOR ADVERTISING |
Adweek Magazine
“Talk about your captive audience. Your attention is riveted directly on the space in front of you. People indeed read the ads thoroughly.
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Inc. Magazine
“If you went to the restroom three times, you’d read it again and again. They’ve got that customer’s undivided attention.”
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Newsweek Magazine
“Now Madison Avenue has invaded the restroom. It is surprising nobody has thought of it before.”
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The Boston Globe
“This is the only place in the world people would stand in line to read advertising.”
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The San Jose Business Journal
“Advertisers spend millions each year studying demographics and testing images to entice consumers to open their minds and their wallets.
American Indoor Advertising may have hit on one of the few times when people weary from being saturated by commercials actually want to read an ad.”
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The most effective place to educate your customers about you.
Indoor advertising catches your audience at the rare time each day when they literally crave something to read. The display boards serve as a neat, well-maintained alternative to newspapers and magazines in restrooms.
Where people choose to work out, dine, or relax typically demonstrates their level of disposable income and can be an indicator of the quality of their lifestyles.
A Rice University study showed that men spend approximately one minute and women spend two to three minutes in a restroom.
When people view indoor advertisements they remember the ads for days or even weeks later because they are physically idle, yet mentally engaged without interruptions or distractions.
Advertisers capitalize on these longer impression times by using large blocks of text with colorful graphics to describe in detail the features & benefits of their products and services in an informative and often entertaining way.
Because indoor advertising delivers your exact demographic, you can spend less money and still hit a higher percentage of your desired target market. Essentially, you save money by eliminating the waste associated with trying to reach the masses via radio, TV, and newspaper.
Advertising dollars are not wasted on impressions outside the primary target area, because people that read our display boards either live or work in the immediate area of our numerous locations.
Why American Indoor Advertising?
Choose from hundreds of locations that cater to millions of patrons every month.
American Indoor (AIAI) has identified the most popular venues in the markets that we serve. These venues cater to upper scale clientele evidenced by their spending $20 to $200 on drinks, appetizers, dinner, and desert.
The people that regularly patronize our restaurants, microbreweries and sports bars are typically elusive to reach with advertising because they are generally active individuals who are out and about. They are not couch potatoes, spending the evening watching TV or reading the newspaper from cover to cover.
AIAI takes advantage of choice spots for the placement of our display boards, i.e.: over urinals, in restroom stalls, by the pay telephones, and in areas where long lines form.
AIAI’s full color, magazine-quality artwork is embedded in large format displays.
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